The humans behind the blocks
María Hormaetxea
Founder & Content Manager
María is a communications professional with over two decades of experience in content management, SEO, and digital strategy. She has worked across agencies, cultural platforms, and nonprofits, managing websites, driving organic visibility, and shaping editorial strategies in both Spanish and English.
At Codedication, she leads the content and SEO strategy to grow the studio’s visibility and presence in the market.
Paulo Carvajal
Founder & Lead engineer
Paulo is a full-stack and WordPress developer with deep expertise in custom plugin and theme development. He brings advanced proficiency across JavaScript, HTML, (S)CSS, Vue and React, complemented by solid PHP and systems knowledge.
Paulo has extensive experience in web development, project management and server administration. He is the author of WordPress Editor and Blocks, a comprehensive reference for the modern WordPress editor ecosystem.